Times oohmedia campaign
In the last few months I have noticed Bus stops in Mumbai being taken over by hoardings of Times Oomedia with some eye-catching(or so) ads, saying something like if you are noticing it then what makes you think that 30,000 more passing the stop won't ?. I might have got the words a little wrong but they sum up the message. By all account it seems to be a campaign where they are trying to sell the space for advertising.
The point is that with few months passed by the campaign seems to be pretty much a headed for a failure, at least to the extent I have noticed it. As most of the places that I have noticed the ads are still of Times- Oohmedia and not any advertiser, which signifies dearth of advertisers or the failure in acquisition considering most these stops are in pretty crowded locations and quite a number of Mumbai bus stops are sponsored by advertisers.
Well the campaign is still on the company would surely be trying hard not to lose a lot of money that it would have spent on acquiring the rights, for lets wait and watch.
---Asif
The point is that with few months passed by the campaign seems to be pretty much a headed for a failure, at least to the extent I have noticed it. As most of the places that I have noticed the ads are still of Times- Oohmedia and not any advertiser, which signifies dearth of advertisers or the failure in acquisition considering most these stops are in pretty crowded locations and quite a number of Mumbai bus stops are sponsored by advertisers.
Well the campaign is still on the company would surely be trying hard not to lose a lot of money that it would have spent on acquiring the rights, for lets wait and watch.
---Asif