Take a Walk....... t

Saturday, January 21, 2006

Times oohmedia campaign

In the last few months I have noticed Bus stops in Mumbai being taken over by hoardings of Times Oomedia with some eye-catching(or so) ads, saying something like if you are noticing it then what makes you think that 30,000 more passing the stop won't ?. I might have got the words a little wrong but they sum up the message. By all account it seems to be a campaign where they are trying to sell the space for advertising.
The point is that with few months passed by the campaign seems to be pretty much a headed for a failure, at least to the extent I have noticed it. As most of the places that I have noticed the ads are still of Times- Oohmedia and not any advertiser, which signifies dearth of advertisers or the failure in acquisition considering most these stops are in pretty crowded locations and quite a number of Mumbai bus stops are sponsored by advertisers.
Well the campaign is still on the company would surely be trying hard not to lose a lot of money that it would have spent on acquiring the rights, for lets wait and watch.



  • Didnt see any ad blitz of the sort that you are mentioning..Or is it just that I am living/working in the wrong part of the city :-)


    By Blogger HP, at 4:50 am  

  • thakur aankhen kholo... I can give you locations where I have noticed.
    And I'll correct myself a bit its Times OOhmedia

    By Blogger As If, at 5:50 am  

  • I didnt say that there is no ad blitz but just that it has missed the suburbs or atleast the area where I live. I just wanted to point out our advertisers obsession with Sout Mumbai when it is clear that a majority of the high paying junta lives/works in the suburbs or in Navi Mumbai.


    By Blogger HP, at 11:25 am  

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